The essence of Absolut Ruby Red excites the nose and palate with a fresh character of grapefruit. The taste is well-balanced and sweet, and hints of orange peel leave behind a delightful citrus touch. Absolut pioneered the market for flavored vodkas back in the mid 1980's, with the launch of now legendary Absolut Peppar and Absolut Citron. What started out as two, has now grown into a collection of 17 flavors.